What Is MyMassCommLab?

MyMassCommLab is a state-of-the-art interactive and instructive solution for introductory Mass Communication courses, providing you and your students access to a wealth of resources all geared to meet the individual teaching and learning needs of every instructor and every student

Designed to be used as a supplement to a traditional lecture course, or to completely administer an online course, MyMassCommLab combines multimedia, video, activities, research support, tests, and quizzes to make teaching and learning more productive, efficient, and fun!

Appropriate Courses

MyMassCommLab is appropriate for use in introductory mass communication courses.

Features and Benefits

Integrated Video Clips: Highlight media coverage of current news events as well as key historical footage, profiles of prominent personalities in media, and coverage of key ethical, political, social and international trends in the industry. Many of these video clips will be annotated to help students understand and critically evaluate this media material.
New York Times Daily News Feed: Contains an online feed from The New York Times that is updated hourly.
Online E-Book: Matching the exact layout of the printed textbook, the online e-book contains multimedia icons in the margins that launch to exciting resources that expand upon the key topics students encounter as they read through the text
Media People Biographies: Over 100 biographies of the movers and shakers in the media provide students with more in-depth information about key people in various media fields.
Career Explorations: Features video interviews with media professionals along with personal profiles of key media jobs, including job duties; what a typical day is like; how the job was obtained; job search tips, hints, advice, or anecdotes; and salary. Careers in Media weblinks also are available throughout.
Assessment: For each chapter of the text, students will navigate through a pre-test, post-test, and a full chapter exam all fully integrated with the on-line e-book so students can assess, review, and improve their understanding of the text chapters.
Deepening Your Media Literacy: The media literacy activities from Vivian 8e come to life in an interactive format for students to think through and respond (and submit to the instructor, if desired).
Research Navigator: Unlimited use of Pearson's Research Navigator ™ is the easiest way for students to start a research assignment. Articles from popular periodicals are included, giving students and professors access to topical content from a variety of sources. Research Navigator also includes The New York Times Search by Subject Archive™. View full-text articles from the world's leading journalists of The New York Times. Finally, a Link Library offers editorially selected "best of the Web" sites. Libraries are continually scanned and kept up-to-date, providing the most relevant and accurate links for research assignments.

Instructor Resources: A plethora of instructor support material simplifies and enriches the teaching experience. MyMassCommLab gives you access to text-specific materials including instructor's manuals, test banks, and PowerPoint presentations, as well as professional development materials!